As an offspring of general management and strategy, strategic management benefits from the hybrid vigor that comes from having parents with very different lineages. General management traces its roots back to the practice of organization leadership and has provided many tools and concepts that are valuable for their ability to combine simplicity with power. Who would want to teach a course on strategic management that did not cover such tried and true concepts as SWOT analysis or did not illustrate the integration of different functional areas? Such contributions from general management nicely complement concept produced from the study of strategy as a topic in its own right. The newest concepts that have resulted from the study of strategy as an academic discipline include hypercompetition, the resource-based view of the firm, and the learning organization. When we combine the best of the concepts from general management and strategy, the result is strategic management as it is explained in this text.
Part 1 Perspectives on Strategic Management
1. The Content of Strategy
2. The Process of Strategic Management
Part 2 Strategic Analysis
3. External Analysis
4. Internal Analysis
Part 3 Strategic Formulation
5. Operations-Level Strategy
6. Business-Level Strategy
7. Corporate-Level Strategy
8. Internation-Level Strategy
Part 4 Strategic Implementation
9. The Challenges of Change and Organizational Learning
10. Context Levers
11. Systems Levers
12. Action Levers