รูปภาพสินค้า รหัส9780071146708
9780071146708
-
ผู้เขียนStan Rapp, Thomas L. Collins

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ราคาปก 485.00 บาท
ราคาสุทธิ 485.00 บาท
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รหัสสินค้า: 9780071146708
จำนวน: 330 หน้า
ขนาดรูปเล่ม: 152 x 229 x 20 มม.
น้ำหนัก: 530 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
:: เนื้อหาโดยสังเขป
"The first edition of Maximarketing was published at the dawn of a new day in marketing that knows no national boundaries.It presented a way of looking at and dealing with the impact of the new information and media teachnologies that are transforming the business world wherever consumers have freedom of choice and competition flourishes.
Now the time has come to breathe new life into the pages of Maximarketing with a total update containing vast amounts of additional imformation and the reworking of almost every paragraph. It is time to rethink, refine, and add to the Maximarketing concepts that first charted the new direction in advertisting,promotion, and marketing strategy.
:: สารบัญ
Chapter 1 Problems and Challenges In Today's Marketplace
Chapter 2 The Essence of The Maximarketing Solution
Chapter 3 Maximized Target Selection: Finding Your Best Propects And Customers
Chapter 4 Maximized Media Exploration: The New Embarrassment Of Riches
Chapter 5 Maximized Accountability: The Search For Making Advertising Truly Accountable
Chapter 6 Maximized Advertising Impact: Appealing To The Whole Brain To Build A Brand
Chapter 7 Maximized Promotion Results: Finding A Better Way In The Information Age
Chapter 8 Maxiimized Prospect Involvement: Building a Bridge Between The Advertising And The Sale
Chapter 9 Maximized Custumer Cultivation: Using Your Database To Forge Lasting, Profitable Relationships
Chapter 10 The Maximarketing Of Today And Tomorrow