International marketing will play a key role in providing positive answers to all these questions. We know that trade causes peace and prosperity by promoting creativity, mutual understanding, and interdependence. Markets are burgeoning in emerging economies in eastern Europe, the Commonwealth of Independent States, China, Indonesia, Korea, India, Mexico, Chile, Brazil, and Argentina in short, globally. These emerging economies hold the promise of huge markets in the future. In the more mature markets of the industrialized world, opportunity and challenge also abound as consumers' tastes become more sophisticated and complex and as increases in purchasing power provide consumers with new means of satisfying new demands.
Part 1 : An Overview
Part 2 : The Cultural Environment of Global Markets
Part 3 : Assessing Global Market Opportunities
Part 4 : Developing Global Marketing Strategies
Part 5 : Implementing Global Marketing Strategies
Part 6 : Supplementary Material